HalleyOBrien.com » Not-So-20 Questions » About Face Media

Here is a link to an interview by Halley O' Brien (social media "guru", ski blogger) with About Face Media producer Andy Gorzalski.  

HalleyOBrien.com » Not-So-20 Questions » About Face Media.

There is a limit to how effective social media can be...

Trapped girls call for help on Facebook - ABC News (Australian Broadcasting Corporation).

Price blunder, missed opportunity?

Read the article to find out what happened, but the big disappointment by Best Buy is it's reluctance to interact with it's consumers.  Interesting example of another brand trying to bury the negative conversation instead of coming to grips with the fact that the it's social media presence will happen with, or without it.  In short, give the people their TVs, or they'll go on the internet and destroy you!

http://edition.cnn.com/2009/US/08/13/bestbuy.mistake/

Social Media happens with, or without you.

Here's a great commentary about the urgency of developing a social media strategy before it's too late.  If you are a marketing director or brand manager, ask yourself how you would react if you were in the shoes of the Skylight Opera Theater.

http://www.webmarketingwatch.com/video/2009/08/10/skylight-opera-theater-gets-schooled/

Understanding Izea’s Sponsored Blogging Service

Jeremiah Owyang has a great, in depth analysis of the pay per blog work being done online, focusing on Izea and with quite a bit of analysis on the recent KMart work they've done.  There is a lot of great links here to other bloggers, articles and opinions on this rapidly emerging (and highly debated and controversial) space.  I personally think it's generally a bad idea, but Jeremiah is warming up to it, and he's no dummy.   

Thoughts?

Understanding Izea’s Sponsored Blogging Service.