Online Video Attention Spans

Recently, TubeMogul posted a study in which they tracked users' attention spans while watching online video. The results aren’t really surprising: Roughly 90% of people watch more than 10 seconds, while fewer than 10% will watch more than five minutes, which a fairly strait drop-off as you move between the two. Though there is a slightly larger dip once the one minute mark is passed.

However, I really want to know the breakdown of just what types of videos were being watched. As I wrote on my personal blog:

For the sake of argument, many on-line videos are just images of something that (generally) regular people are doing. Dropping Mentos in Diet-Coke, someone’s kid doing something silly, high-school students left to their own devices with a camera… I, and I believe many people, just don’t have a high tolerance for any lengthy video in that category. I believe this is the reason for the rapid fall-off in the TubeMogul chart. Those videos just aren’t worth our attention when our time is finite.

[via conigs.com via korrejohnson]

What the f**k is social media?

Outside Line » Blog Archive » What the f**k is social media?.

What The F**K is Social Media?

View SlideShare presentation or Upload your own. (tags: socialmediamarketing marketing)

Evolve Group

Evolve Group.

Consumers Interact with Video Ads More Than with Image Ads; Video Click Rates Are Higher than Image Format Ads

Online Video Publishers Should Look to Monetize Audience, Not Video

Online Video Publishers Should Look to Monetize Audience, Not Video.

The old standby study I like to cite was published two years ago by Ken Rutkowski, and it documented the simply amazing response rates to online video advertisements. It found that of those that watched a video advertisement online, 45% had some sort of measurable response from the ad, and 31% followed through on the advertisement enough to go to the company website. Of those that watched the advertisement, 16% ended up making a purchase, and separate 13% either signed up for a free trial or ordered a subscription. Plainly, if under half watch the advertisement, and then 45% of those folks respond, you’ve got around a 25% viewer to response ratio, a not insignificant number. Likewise, of all the folks that will view a video, 12.9% will end up buying the product, requesting a free trial, or ordering a subscription.

Video Metrics / ROI

Video Metrics / ROI.

THIS BLOG IS DEDICATED TO WHEREHOUSING STATISTICS ON WEB VIDEO ADVERTISING AND THE IMPACT IS HAS ON CONSUMERS AND ADVERTISORS. WE ARE DEDICATED TO KEEPING THIS SITE CLEAN, UNLCUTTERED AND PROVIDING HARD NUMBERS ON VIDEO AND THE INTERNET. WE CULTIVATE THE NET TO UNCOVER VALUABLE INFORMATION THAT PEOPLE CAN USE IN ORDER TO JUDGE EFFECTIVENESS OF VIDEO ADVERTISNG.

Online Video Advertising Industry Report For Q3 2008

Online Video Advertising Industry Report For Q3 2008.

online video advertising currently only represents 2.36% of all online advertising expenditures. In addition, less than 21% of internet video streams are currently being monetized. As a result of the opportunity, online video ad spending is forecast to grow 55% in 2009 vs 2008 to almost a billion dollars.

http://www.readwriteweb.com/images/liverail_q3_report.pdf

Web-Video Ad-Price Survey, Take Three - Case Studies - The Ad Age Web Video Report

Web-Video Ad-Price Survey, Take Three - Case Studies - The Ad Age Web Video Report.

WebVideoReport delivers another Web video advertising price survey!

Master Price Survey: What Do Web-Video Ads Cost? - Case Studies - The Ad Age Web Video Report

Master Price Survey: What Do Web-Video Ads Cost? - Case Studies - The Ad Age Web Video Report.

"Prices for advertising connected to Web video range as wildly as the content itself. This compilation, by contributing writer Daisy Whitney, documents the asking rates for different kinds of ads connected to Web video. 

The information provided generally reflects so-called rate-card prices, not the prices advertisers necessarily pay. But in a medium whose business model is evolving as rapidly as Web video's, information like this can be a starting point for both buyers and sellers."

Video Advertising: Branding Opportunity Or Direct Response Platform?

"We’ve all seen the stats on video advertising growth. eMarketer suggests $4 billion by 2011 and Jupiter goes as high as $7 billion. As is often the case with these numbers, they are largely a black box, in that unpacking the elements that actually get us there from where we are today are unclear. The core drivers of any online ad business are really threefold: 1) the size of the audience; 2) the engagement of the audience; 3) the quality of the audience. In the case of video advertising, these three pieces are in flux. Let’s break them down..."

Video Advertising: Branding Opportunity Or Direct Response Platform?.

The disturbing inaccuracy behind Google Analytics - iMediaConnection.com

The disturbing inaccuracy behind Google Analytics - iMediaConnection.com.

Google Analytics is probably the most popular web analytics tool in use today. It is certainly the best tool you can get for the price -- it's free and worth every penny. Unfortunately, like every web analytics tool, it is not 100 percent accurate. There are reasons why it is impossible to build perfectly accurate web analytics software, which I have covered previously in "Things that throw your stats," so we should not blame Google for this. However, Google Analytics is different from other products in that it has been intentionally designed by Google to be inaccurate over and above the normal inaccuracies that are inevitable. These inaccuracies are so glaring that most people are getting a very false picture of what is happening in their sites. This article will explain where these inaccuracies lie and provide methods to correct for them.