Movie Marketing: TV Trends Don't Translate to Web - Advertising Age - DigitalNext

It's becoming as cliche as the hero who gets the girl in the end, but as the digital-advertising landscape evolves, patterns that worked well in traditional media may not be as optimal in the digital arena. This holds especially true for movie advertisers... (read more)

Are we seeing a pattern emerge here?

Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics’ May 2009 survey...read more

Resistance is futile.

We already know the social media revolution is upon us, here are some thoughts on why brands/agencies haven't already jumped on the bandwagon.

Take a look./

Is Social Media a Good Idea for Internal Communications? 5 Reasons Why Companies Should Consider It. « Good Company

More interesting statistics and advice for those ready to join the social media revolution.

Here

ECommerce, Shoplets and Online Video

Here are a couple of good articles that have run recently.  

Skis.com credits online video with lifting their conversions by nearly 20%.

This one is about embedded 'shoplets' being used by Flowers.com.  While not specifically about video, you can imagine the power of combining these two tactics.

Social networks and video engagement, a pattern emerges.

Interesting insight comparing social networks and online video engagement.  Looks like more fuel for the Twitter-splosion.  Also, notice even at the high point we're not past 2 minutes.   

See for yourself here.

Guidelines for successful online video ads (page 2 of 2) - iMediaConnection.com

Guidelines for successful online video ads (page 2 of 2) - iMediaConnection.com.

Clickthrough rates from overlay ads to advertiser's websites are 10.6 percent Clickthrough rates from in-stream ads to advertiser's websites are 11.5 percent Completion rate for video ads launched as a result of clicking on an overlay ad are 90 percent Completion rate for a 15 second pre-roll ad is 79 percent Completion rate for a 30 second pre-roll ad is 84 percent Current size of the market for overlays is $70 million Current size for in-stream (pre-roll, mid-roll, and post-roll) is approximately $550 million

Jan. YouTube Viewers Exceed 100M for First Time - News and Analysis by PC Magazine

Jan. YouTube Viewers Exceed 100M for First Time - News and Analysis by PC Magazine.

Americans are apparently riding out the recession by holing up with their laptops. Internet users watched 14.8 billion online videos in January 2009, while YouTube surpassed 100 million viewers for the first time, according to data from comScore.

Advertising - Broadcast TV Retains Marketing Dollars in Hard Times - NYTimes.com

Advertising - Broadcast TV Retains Marketing Dollars in Hard Times - NYTimes.com.

"It’s not because the four major broadcast networks are delivering more prime-time viewers to advertisers than they did last season; they are not. Cumulatively, they are down 10 percent in actual live viewers, with ABC, NBC and Fox all drawing around a million viewers less each night than they did last season. CBS is the one network that has improved from last season; the network is up 1 percent in viewership. Among the 18-to-49-year-old audience sought by advertisers, there are also declines. Both ABC and Fox are down 14 percent, while NBC is down 9 percent and CBS is down 3 percent."

Study: Young people watch less TV

Study: Young people watch less TV.

TV does remain the most influential advertising medium going, followed by magazines, the Internet, newspapers, radio and billboards. Social networking sites are considered separate from the rest of the Internet, and they are the seventh-most influential place to advertise, followed by in-theater ads, DVDs, blogs (again, distinct from the Internet), video games, mobile phones and virtual worlds.