Participation is the new interruption

This article is really good.  I takes a key question for all digital agencies, new media content providers, advertisers, PR firms, etc:  Whose job is it to do Social Media?

My favorite part is the section that discusses how this may be the wrong question, as "all media is social".

Outdoor Retailer, REI, integrates simple product video into e-commerce site

Very successful outdoor retailer, REI, integrates video with select products.  Best part is the video is easy to find, usually highlighted product on home page has video attached to it.  Product with video has a bold "video available" icon under it, as well as a very noticeable thumbnail with video description.

An Industry Viewpoint: Social Media Services

An Industry Viewpoint: Social Media Services.

Although I want to map out all the social media services companies, it’s too early to take on such a herculean task –there are too many players and many of them will merge or go away as the recession water recede. Often, people ask me what the services market is going to look like in a few years, and here’s my take: after some consolidation, it will probably look a lot like other digital agencies exist like search, email, advertising, or interactive –despite the approach is often radically different (and sometimes the exact same).

5 ways to connect with your existing social media fans - iMediaConnection.com

5 ways to connect with your existing social media fans - iMediaConnection.com.

"Now, how do you turn that one fan into hundreds? You treat each fan like they are your only one by following these rules..."

Future of PR: When Agencies Represent Communities –Not Brands

Future of PR: When Agencies Represent Communities –Not Brands.

"We continue to see that communities will continue to gain more and more power as they lean on each other to make decisions, support each other, and share their lifestyle. What happens to agencies that traditionally serve brands?"

What Have We All Become?

"Twouble with Twitter" sous-titré
by LePostfr

Turning MySpace into Mom's space - iMediaConnection.com

Turning MySpace into Mom's space - iMediaConnection.com.

Moms are joining social networks en-masse. If you're a mom, or married to one like I am, you've probably noticed a lot more activity with moms on Facebook in the past six months. I was even friended by my own mom last week. Of course not wanting to rely entirely on my own circle of family and friends, I dug into the numbers a bit to see if the data supported what was a reality for me. It does.

The Coming Facebook-Twitter Collision - BusinessWeek

The Coming Facebook-Twitter Collision - BusinessWeek.

Forget about rivalries with MySpace and LinkedIn. Facebook's real competition is coming from upstart microblogging site Twitter

Understanding Open Stack, the Connective Tissue of the Social Web

Understanding Open Stack, the Connective Tissue of the Social Web.

As a web decision maker (I call you a web strategist) you need to be aware of emerging technologies and how they impact your strategy.

How to be a LinkedIn superstar - iMediaConnection.com

How to be a LinkedIn superstar - iMediaConnection.com.

"Once you've got yourself a stellar profile, then it is time to market yourself and your company on LinkedIn. There are a number of ways to do this. If you run a business or a department, then it is critical that you embrace all the different methods available to you on LinkedIn. Here are some of my hints on how to tackle a few of them."