Yes, typical of social media, my title is littered with buzz words. However, this is exactly what this post is about, how to get people to watch my video. As I am developing a great list of how to's for Video SEO, here are some sites I have come across. Marketing Jive has 14 Best Practices for Video SEO as well as growth chart of some common video sharing sites. My other great find is put out by a company called Stone Temple Consulting. In which they have provided some explanations as to how search engines look at your video.
- The video file itself. This will usually accomodate a title, a description/summary, and some keywords / tags. Note that this is only useful for those video search sites, such as Truveo, that look at this data, which is currently a small percentage of the video universe. On the other hand, entering this data does not take very long.
- The web page on your site where the user can access, or read about, the video. This is normal HTML we are talking about, so you can customize the content to your heart's content. Title, keywords, meta description, and on page text, etc. Pay particular attention to the on page text as you can write a nice, keyword-rich and compelling description of the video.
- Keep your video files in one directory. This makes it easier for the crawler to find them all.
- Stay away from flash video players. Flash is still not search engine friendly.
- Make use of a Video Sitemap. This will make it easier for the crawlers to find your videos.
These are some great reads among, I'm sure, thousands.
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