The numbers say it all...
"Internet advertising has eclipsed television advertising in the U.K. for the first time, according to new figures from the Internet Advertising Bureau and PricewaterhouseCoopers published Wednesday, which found that a record £1.75 billion ($2.8 billion) was spent online in the first half of the year."
http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=1004017106

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