Here's a great commentary about the urgency of developing a social media strategy before it's too late. If you are a marketing director or brand manager, ask yourself how you would react if you were in the shoes of the Skylight Opera Theater.
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August 11, 2009
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Times and Roku is what thye ARE NOT doing by keeping old business models while inventing new ones. Sort of one hand not knowing what the other is doing. Roku rolls out new platforms but hasn't tackled the key question of selling more boxes. You need one for each TV. Why not discount multiple orders for people with more than one TV? Financial Times wants to make online access free or pay depending upon the frequency of use, but it continues to charge customers TWO fees if the customer subscribes to print AND wants an subscription online as well. Do the people in office A ever talk to the people in office B
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