Social Media saving the music industry?

Record company embraces use of its music in YouTube wedding video, makes money - Boing Boing

The Wine Guy Starts a Social Media Branding Company

Interesting company recently launched.  Gary Vaynerchuck (who I have blogged here often) and his brother have launched a company called Vayner Media to use social media to build a company's brand.

http://vaynermedia.com/

ECommerce, Shoplets and Online Video

Here are a couple of good articles that have run recently.  

Skis.com credits online video with lifting their conversions by nearly 20%.

This one is about embedded 'shoplets' being used by Flowers.com.  While not specifically about video, you can imagine the power of combining these two tactics.