We had the beef.

Participation is the new interruption

This article is really good.  I takes a key question for all digital agencies, new media content providers, advertisers, PR firms, etc:  Whose job is it to do Social Media?

My favorite part is the section that discusses how this may be the wrong question, as "all media is social".

The Hong Kong Journey Continues....

Our Production Supervisor, Ryan Dembroski, was fortunate enough to be selected for the Ford Fiesta Movement Program!  He gets all the breaks!  His journey home from Hong Kong to Chicago begins:

Guidelines for successful online video ads (page 2 of 2) - iMediaConnection.com

Guidelines for successful online video ads (page 2 of 2) - iMediaConnection.com.

Clickthrough rates from overlay ads to advertiser's websites are 10.6 percent Clickthrough rates from in-stream ads to advertiser's websites are 11.5 percent Completion rate for video ads launched as a result of clicking on an overlay ad are 90 percent Completion rate for a 15 second pre-roll ad is 79 percent Completion rate for a 30 second pre-roll ad is 84 percent Current size of the market for overlays is $70 million Current size for in-stream (pre-roll, mid-roll, and post-roll) is approximately $550 million

Recent Shoot in Hong Kong: The Journey Begins...

Long Flights Really Hurt - even if you are going somewhere as awesome as Hong Kong to film an episode:

Outdoor Retailer, REI, integrates simple product video into e-commerce site

Very successful outdoor retailer, REI, integrates video with select products.  Best part is the video is easy to find, usually highlighted product on home page has video attached to it.  Product with video has a bold "video available" icon under it, as well as a very noticeable thumbnail with video description.

AF Editors: Hard at Work, Ready for the Big Hit

A typical 'crunch time' sight.