Guidelines for successful online video ads (page 2 of 2) - iMediaConnection.com.
Clickthrough rates from overlay ads to advertiser's websites are 10.6 percent Clickthrough rates from in-stream ads to advertiser's websites are 11.5 percent Completion rate for video ads launched as a result of clicking on an overlay ad are 90 percent Completion rate for a 15 second pre-roll ad is 79 percent Completion rate for a 30 second pre-roll ad is 84 percent Current size of the market for overlays is $70 million Current size for in-stream (pre-roll, mid-roll, and post-roll) is approximately $550 million
Thanks for these guides.
There are some useful resources available on http://www.adwido.com
Posted by: Michelle | June 30, 2009 at 03:23 AM