Stop making your ads feel like ads

Interview with HEAVY.COM CEO that has some good insight into online video advertising... what works, what doesn't work.

Stop making your ads feel like ads (page 2 of 3) - iMediaConnection.com.

HIGHLIGHTS:

--The breakthrough will come when advertisers start to develop content that looks and feels less like advertising.

--success with video advertising will come via a structural change in the industry, when marketers move away from making 30-second advertisements...

--"You can actually make a marketing experience that says more than just, 'Here's my message, see my ad, I'm done,'" he continues. "It's actually an experience that people are engaged in, appreciate, and walk away from thinking, 'Wow, that was really cool. I really like that brand.'

--The classic mistake he sees time and time again is when brands and marketers try to develop hits or entertainment, and they turn into an obvious advertisement.

--Don't put all your eggs into one basket, because the odds of creating a hit are long.

--Find someone who knows what they're doing when it comes to viral -- a company that can show its word-of-mouth successes -- and this may not be your agency.

Comments

[Auto glass Colidge arizona]

Thank you for the tips... I will have to keep this in mind when we do our next advertising budget and inventory.

[I Owe the IRS]

I'll try to keep that in mind next time I am writing an ad.