J. Peterman: Selling stories, not just products - (37signals).
Of course it’s ridiculous. But it sure does make J. Peterman stand out from the pack. And there’s a lesson in that for anyone who wants to decommoditize what they sell: The story you surround your product with is a great way to differentiate it from competitors. Banana Republic sells you a jacket. J. Peterman sells you a tale.
I absolutely love this DPN case.. I have mine in pencil boxes, and they are not in the same place sadly. This would be so nice to have. I hope whomever is lucky enough to receive it treasures it.
Posted by: Christian Louboutin Outlet | September 07, 2011 at 05:43 PM