Honda Insight - Let It Shine on Vimeo

Maybe advertising isn't dead after all... wow.

Honda Insight - Let It Shine on Vimeo.

KmartDesign Launches!

We are launched!!! 

Take a look at the latest AboutFace social media video project... and thanks to everyone for all of the hard work.

And look how beautiful these videos embed...

Brain-Twitter project offers hope to paralyzed patients - CNN.com

Score one for the University of WI...

Brain-Twitter project offers hope to paralyzed patients - CNN.com.

That's right, no keyboards, just a red cap fitted with electrodes that monitor brain activity, hooked up to a computer flashing letters on a screen. Wilson sent the messages by concentrating on the letters he wanted to "type," then focusing on the word "twit" at the bottom of the screen to post the message.

J. Peterman: Selling stories, not just products - (37signals)

J. Peterman: Selling stories, not just products - (37signals).

Of course it’s ridiculous. But it sure does make J. Peterman stand out from the pack. And there’s a lesson in that for anyone who wants to decommoditize what they sell: The story you surround your product with is a great way to differentiate it from competitors. Banana Republic sells you a jacket. J. Peterman sells you a tale.

Carousel – Amazing Frozen Time

Philips posted an amazing promo for their new Cinema 21:9 display. Now, my feelings on said display aside, this video is a great piece of work.

[via blog.conigs]

Stop making your ads feel like ads

Interview with HEAVY.COM CEO that has some good insight into online video advertising... what works, what doesn't work.

Stop making your ads feel like ads (page 2 of 3) - iMediaConnection.com.

HIGHLIGHTS:

--The breakthrough will come when advertisers start to develop content that looks and feels less like advertising.

--success with video advertising will come via a structural change in the industry, when marketers move away from making 30-second advertisements...

--"You can actually make a marketing experience that says more than just, 'Here's my message, see my ad, I'm done,'" he continues. "It's actually an experience that people are engaged in, appreciate, and walk away from thinking, 'Wow, that was really cool. I really like that brand.'

--The classic mistake he sees time and time again is when brands and marketers try to develop hits or entertainment, and they turn into an obvious advertisement.

--Don't put all your eggs into one basket, because the odds of creating a hit are long.

--Find someone who knows what they're doing when it comes to viral -- a company that can show its word-of-mouth successes -- and this may not be your agency.

An Industry Viewpoint: Social Media Services

An Industry Viewpoint: Social Media Services.

Although I want to map out all the social media services companies, it’s too early to take on such a herculean task –there are too many players and many of them will merge or go away as the recession water recede. Often, people ask me what the services market is going to look like in a few years, and here’s my take: after some consolidation, it will probably look a lot like other digital agencies exist like search, email, advertising, or interactive –despite the approach is often radically different (and sometimes the exact same).

Blu-ray.com - And Now For Something Completely Different

Blu-ray.com - And Now For Something Completely Different.

The five surviving members of the British comedy group Monty Python are set to come together once again for a six-part documentary - 'Monty Python: Almost the Truth (The Lawyer's Cut)' - to celebrate the 40th anniversary of the first Flying Circus episode (which aired on October 5th, 1969). John Cleese, Terry Gilliam, Eric Idle, Terry Jones and Michael Palin are all set to contribute, with 'Evita' director Alan Parker on tap to direct.

Is there a better way for you to price your product?

Is there a better way for you to price your product? - (37signals).

"Alex Bogusky thinks scrappy small-agency entrepreneurs will lead us from recession. In the piece, he mentions Big Agency Defectors (or BAD), an agency that aims to develop big ad ideas quickly and efficiently without the baggage involved with big traditional agencies."

5 ways to connect with your existing social media fans - iMediaConnection.com

5 ways to connect with your existing social media fans - iMediaConnection.com.

"Now, how do you turn that one fan into hundreds? You treat each fan like they are your only one by following these rules..."