Winners and Losers in the Super Bowl Ad Game
Which Super Bowl advertisers effectively drove their message home, and which fell short? More importantly, which successfully utilized online video and social media to get the most bang for their advertising buck?
While those in the online marketing world live and breathe social media, we have to remember that outside our inner circle, there are still millions without Facebook accounts and that many think Twitter is a Looney Tunes character.
In this article, we analyze which companies effectively drove their message home, and which ones fumbled their big opportunity. After all, a TV spot during the big game is expensive; extending that brand to your audience via social media costs far less, and is often free. Plus, it was a guarantee that the ad was going to end up online on Hulu (where it would itself be sponsored by another advertiser; oh, the irony), which meant that targeting an online audience and offering some degree of social media interactivity should have been a no-brainer.
The commercials were judged on the following two criteria:
1) Was the spot effective in driving their marketing message?
2) Did the website deliver on that message
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