Master Price Survey: What Do Web-Video Ads Cost? - Case Studies - The Ad Age Web Video Report.
"Prices for advertising connected to Web video range as wildly as the content itself. This compilation, by contributing writer Daisy Whitney, documents the asking rates for different kinds of ads connected to Web video.
The information provided generally reflects so-called rate-card prices, not the prices advertisers necessarily pay. But in a medium whose business model is evolving as rapidly as Web video's, information like this can be a starting point for both buyers and sellers."
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