A couple of months ago Facebook rolled out a new application/service, Facebook Connect. Earlier this month, all over the interwebs, things got much more official.
It's definitely an intriguing development. The movement to allow Facebook users to participate with their favorite blogs and websites through the Facebook interface has been steadily growing since then with Tech Blog Giant Gizmodo jumped on the bandwagon today.
The marketing advantages are pretty clear for sites like Gizmodo, after all, the hassle of participation within their community has seriously declined (if you use facebook in the first place). Also, the content goes both ways - so if I like a story on Gizmodo - I can now share it with all of my friends on Facebook even more easily. This means more views for the blog. More views for Gizmodo equals more revenue. The larger the community that Gizmodo can guarantee it has, the easier it is to prove to potential advertisers that there will be a measurable return on investment.
For Gizmodo this is a win win situation - they've arguably just added 130 Million people to their community (either direct Gizmodo users or those user's friends).
130 Million more people.... That's a ton of ROI even if only half of those people ever see a Gizmodo story posted in one of their friends Facebook profiles.
It's definitely an intriguing development. The movement to allow Facebook users to participate with their favorite blogs and websites through the Facebook interface has been steadily growing since then with Tech Blog Giant Gizmodo jumped on the bandwagon today.
The marketing advantages are pretty clear for sites like Gizmodo, after all, the hassle of participation within their community has seriously declined (if you use facebook in the first place). Also, the content goes both ways - so if I like a story on Gizmodo - I can now share it with all of my friends on Facebook even more easily. This means more views for the blog. More views for Gizmodo equals more revenue. The larger the community that Gizmodo can guarantee it has, the easier it is to prove to potential advertisers that there will be a measurable return on investment.
For Gizmodo this is a win win situation - they've arguably just added 130 Million people to their community (either direct Gizmodo users or those user's friends).
130 Million more people.... That's a ton of ROI even if only half of those people ever see a Gizmodo story posted in one of their friends Facebook profiles.
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