Don't be a social media flop - iMediaConnection.com.
"The form most advertising has taken over the years is like an Amway salesman crashing a dinner party. Advertising instead needs to either take the form of an appetizer or entree (or cold martini) at the dinner party, or be an invited guest. Both have value to the advertiser because both have value to the "advertised," even if both play different roles at that dinner party. To extend this metaphor, even being the music piped over the stereo system has value. It is the kind of contribution to the environment that, when there, is appreciated but not dwelt on, and when not, its absence is noticed."
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