Advertising - Broadcast TV Retains Marketing Dollars in Hard Times - NYTimes.com.
"It’s not because the four major broadcast networks are delivering more prime-time viewers to advertisers than they did last season; they are not. Cumulatively, they are down 10 percent in actual live viewers, with ABC, NBC and Fox all drawing around a million viewers less each night than they did last season. CBS is the one network that has improved from last season; the network is up 1 percent in viewership. Among the 18-to-49-year-old audience sought by advertisers, there are also declines. Both ABC and Fox are down 14 percent, while NBC is down 9 percent and CBS is down 3 percent."
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