Windchimes Communication : A Social Media Agency is located in India and it is worth checking out. Watch their powerpoint.
"WoM is very eccentric in nature and hence difficult to influence offline. However, it is possible to do so online. This is because people are forming communities and groups online. They are actively seeking for information in those groups. Their offline conversations are moving online. Hence, it becomes important for brands to become a part of those conversations or risk losing those people. This influencing of conversations online is called as Social Media Marketing."


Thank you for the reference and link to our website. We also put regular posts of social media on our blog.
Nimesh
Posted by: Nimesh Shah | November 13, 2008 at 09:20 PM