Are you ready for Web 3.0?
Here is a quote from the article about the economy and what Razorfish is finding in the market right now:
"In a sour economy though, brands aren't always willing to take similar risks. "In the past, if you brought a client a strong idea, there was a good chance you'd get funded, and funded quickly. That's not the case now," he says. "People are more cautious with their budgets."
Still, clients want to work with digital agencies because they offer the ability to look immediately at the metrics to determine if a campaign is working. "There is much more of an appetite on the part of clients for programs that deliver strong short-term ROI," he says. "Right now, marketers are moving more toward programs that can cut the cost and marginalize costs in the short term."
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