Election 2008: What you should have learned - iMediaConnection.com.
"If you look at candidates as marketers, which they are, and you look at them as media planners, which they are, they've just done a phenomenal job of joining the conversation, activating the conversation and using all forms of media at different times to get different messages out," said Tina Sharkey, chairman and global president of BabyCenter LLC. "The candidates used digital media as a creative means to get their messages across and engage with the audience, and I think that's a great example for marketers."
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