How financial marketers are staying afloat - iMediaConnection.com.
"Back-to-basics marketing with an emphasis on trust is essential," said Alan C. Scott, SVP and CMO of Enterprise Media Group, Dow Jones & Company. His organization is weathering the storm by focusing on the message being sent out, rather than on ROI, clicks or other measurements. "We are focusing more on what we are saying to the marketplace, so that we can be seen as authentic, real and in it with everyone else," he said during a panel presentation at the iMedia Financial Marketing Summit in New York City.
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