Social advertising: a plan for viral success - iMediaConnection.com

Link: Social advertising: a plan for viral success - iMediaConnection.com.

About Social Networking communities:

"Brands can be welcomed into these communities... but only if they are perceived as being authentic and providing compelling entertainment or utility to the community.  

For example, to reach social network users, Converse included an authentic social networking component to its "Open Gym" campaign. The sportswear giant organized real-world basketball competitions for inner-city youth and used Facebook as an online "meeting place" for participants. The kids went to Facebook to learn about Open Gym games in their communities, to organize new games, play virtual basketball and share videos and pictures of their activities with other players.  Converse was accepted into the social network community because it offered real value and was perceived as playing a role beyond simply pushing product.

Authenticity goes beyond content. It also refers to the method of message delivery.  Unsolicited advertisements such as banner ads and pop-ups have proven to be ineffective in social network environments because of their obtrusive nature. In their place, a new category of social network-friendly marketing tools called "social advertisements" has begun to emerge." 

Road Construction

Beware of construction when driving to the Milwaukee Aboutface office.

Cows point north thanks to in-built compasses

Google Earth breaks the biggest story of the year!

Link: Cows point north thanks to in-built compasses - Telegraph.

"Cows automatically point to the north because they have their own in-built compasses aligning them with the Earth's magnetic field, scientists have discovered."

Banksy speaks the Truth, again.

Social media: lipstick on a pig or total makeover?

Link: Social media: lipstick on a pig or total makeover?.

What other questions would you add to the list?

CynthiaX

Matt Dentler's Blog: American Original: the Chris Smith Retrospective

Link: Matt Dentler's Blog: American Original: the Chris Smith Retrospective.

"What are you doing Labor Day weekend? Nothing, right? Well, here's your plan: spend the weekend at the MoMA for the Chris Smith retrospective, "American Original." Wisconsin-based Smith has stayed true to his indie roots ever since bursting onto the scene with his acclaimed (and underseen) debut feature, American Job, in 1996. Since then, he's directed or co-directed some brilliant and funny documentaries such as American Movie, Home Movie, and The Yes Men."

Georgia and Russian Conflict: Press in the Crossfire

There are a lot of ways to describe this footage, some eloquent or intelligent.  I could talk about how New Media allows clips like this (first seen on YouTube, embedded from CNN for quality) to proliferate to people like me who are never home for the nightly news.  Or I could just say what I said when I saw it....Holy Crap!

and.... Holy Crap again....

(I tried to find the youtube link that came out early yesterday with the translation of what she is saying... but alas - if you find it please put it in the comments!)

Second Life Bluesman Gets First-Life Recording Contract | Listening Post from Wired.com

Link: Second Life Bluesman Gets First-Life Recording Contract | Listening Post from Wired.com.

Nashville bluesman Von Johin learned the art of Mississippi Delta-style blues the old fashioned way: by playing small venues across the country. But despite the traditional nature of his music, Von Johin plays weekly shows in Second Life, as you can see in the video to the right. His determination has paid off handsomely, with a record deal believed to be the first ever given to a Second Life performer.

Why Media and Corporations Should Allow Content to be Embeddable

Link: Why Media and Corporations Should Allow Content to be Embeddable.

"Ever heard the phrase: “If you love it, let it go”? The same applies to corporate sites, who should repurpose presentations in Slideshare, and brochures and collateral in docstock, images in Flickr, and product demos in YouTube. The goal of marketing is to get the word out, so you best do it first, so you can at least have credit for brand attribution, as well as control to remove or edit it as things change. Remember, as a content provider, you should find the communities where they exist, and provide content to them: “Fish where the Fish are”

Get ahead of the curve and let your content be sharable, much of this is uncontrollable, you might as well lead this change, so you can at least track, edit, and manage how it’s dispersed."

Techdirt: Once Again: People Just Aren't That Interested In Mobile TV

This isn't at all surprising... web video is NOT the same as traditional video.

Link: Techdirt: Once Again: People Just Aren't That Interested In Mobile TV.

"None of this means that video alone isn't an interesting space in the mobile market, but it has to be allowing users to access what video they want -- not taking us back in time to an old live broadcast system, and adding yet another subscription fee for the privilege."