"Pitching interactive media to a traditional brand is never easy. Agencies share their advice for winning these clients while alleviating any anxiety the brands might have."
viddler
I just came across this on the 37-signals blog. They are using it to embed how to videos on new products. Check it out. There are a ton of things in this that are very cool.
"One of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the value an online community can provide to themselves, not the community."
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