iMedia Connection: Who's doing video right?

This is a good article about who's doing online video right and who's doing it wrong. It goes through some recent video campaigns and talks about what works and what doesn't. An excerpt:

"When it comes to producing branded content, advertisers can definitely benefit from giving their target markets entertaining and relevant content. They just need to remember that the canvas they're working with is much longer than 30 seconds and that the attention level is intrinsically higher. This makes a hard sell much less appealing."