Link: Why CEOs should learn to love the blog | Technology | guardian.co.uk.
Debbie Weil's Top 10 Tips for Corporate Bloggers 1. Choose the right topic 2. Find your voice 3. Invite a conversation 4. Package what you write (10 tips, five rules, seven ways) 5. Always, always link 6. Write for web readers 7. Write for Google searchers 8. Publish consistently 9. Take risks 10. Have fun


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