So Google today, on their corporate blog, opened up a bit on how they do their search engine ranking. This is being much vaunted amongst the bloggers as a stab at transparency, but it didn't seem to open up very much...
Link: Official Google Blog: Introduction to Google Search Quality.
"For something that is used so often by so many people, surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design. We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse. Competition is pretty straightforward. No company wants to share its secret recipes with its competitors. As for abuse, if we make our ranking formulas too accessible, we make it easier for people to game the system."
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